Website building may appear intimidating to some persons, especially since the world wide web is such a competitive space. Also, seeing that not everyone understands or knows how to code, they shun away from doing so. Creating a website is great for anyone or any business, but the challenge comes when you’re trying to keep people attracted to your site. So you can do different things to ensure your website is functioning at its best.
1. Simplicity Does the Trick
The golden rule when building a website is to get your customers logged on so that they can find what they need quickly. That’s why it’s important to keep your website simple. Doing so will keep customers coming back. However, if they can’t navigate your website quickly, they will leave and go elsewhere.
So, the best thing for you is to avoid unnecessary navigation on your website. When setting up, you should ensure you use keywords that your visitors will probably use to find your website quickly. One way to ensure that your visitors are doing the right things is to help to guide them through your simple website. Your website must be clear and easily accessible.
2. Build for Mobile
Studies show that over 50 percent of website traffic comes from persons using their mobile devices, smartphones or tablets. So when you’re building your website, ensure that it can fit all devices.
Website builders are now using responsive mode when building websites. This allows the page to resize to fit any device automatically. Failing to do so will cause your customers to leave your website. One way to ensure that your website can fit on all devices is to switch between the different modes when you’re creating it.
3. Authentic Content and SEO
SEO, also known as Search Engine Optimization, is how you organize your content to improve performance when searches are done. The goal of every website owner is to rank #1 on the first page of Google. While that may seem impossible at first, the spot is available for anyone who wants it the most.
The SEO domain is expansive and constantly changing. Therefore you should not get frustrated when using SEO on your website. Instead, give yourself some time to figure it out. You won’t rank #1 on Google’s platform immediately after launching your website. Instead, it takes hard work and dedication. One way of ranking on Google is to provide authentic content for your customers to read on your website.
With SEO, information is endless, so you can read as much as possible to learn how to make it work for your website. Another critical point is to ensure that the technical part of your SEO strategy is also being implemented. These include titles that will catch your customers’ eyes. The organization must be on point and speed is essential.
Building a website can be tedious, especially if you’re not familiar with coding. However, when it’s done right, it can change the course of your business. To learn how to build a website and more, you can look at Contentful’s website and their new Next.js app.