Be it the beach, business, or brunch, social media users are actively and constantly involved in the process of content creation and consumption.
Conducting business alone is not enough to capture the versatile audience reach that social media platforms have to offer. Businesses need to do something more to be able to create disruption amongst the audience and make them aware of their presence.
Displaying social media feeds on websites is the disruption that is needed. You can aggregate content created on social media platforms and let people know about your existence easily while creating greater chances of conversions.
What Are Social Media Feeds?
Users create content on social media platforms using various connection sources on social media platforms. This content, voluntarily created by users mentioning brands, is called “UGC.”
Leveraging UGC, brands can easily create brand awareness and boost their sales.
But, with a huge amount of content created on social media, the collection gets difficult. Hence, using social media aggregators can be your best bet.
You can create a feed and showcase it anywhere on any marketing touchpoint with the utmost ease.
How Can You Display Social Media Feeds On Website?
Follow this four-step simple process to display social media feeds on your website.
• Signin to Your Preferred Social Media Platform
Choose the social media aggregator using which you want to embed social media feeds. Make sure that it supports aggregation from your preferred source and other functionalities like letting you curate and customize content depending on your requirements.
You can choose from amongst the leading social media aggregators like Taggbox Widget, Tagembed, etc. These provide not only robust features but also analytics, using which you can easily figure out the performance of your content and make changes as required.
Once, you have decided which platform to go ahead with, sign in to it.
• Collect Feeds from Your Preferred Social Media Platform
After signing in to your chosen social media aggregator tool, choose the platform from which you want to collect content.
Say suppose, you choose Instagram as your platform. Start by entering your preferred connection type. In simple terms, how do you want to aggregate content – hashtags, mentions, stories, tags, etc.
Now, if you have a brand hashtag, all the content that users, employees, fans, and you create, will appear in a unified presentation. This is your Instagram feed.
• Curate and customize your social media feeds
Depending upon which social media aggregator you use. You must be able to moderate and customize social media feeds so they are appropriate for your audience.
This is important because not all the content created on social media is relevant to your brand. Moreover, by removing all the unnecessary posts, you give yourself a chance to attract the attention of your audience better.
• Publish It On Your Website
After you have finished aggregating, moderating, and customizing your content. You can publish it on your website easily depending upon your choice of an aggregator.
Say suppose if you choose Taggbox Widget, then you can showcase the social content with a simple no-code, copy & paste method.
The content gets updated in real-time, which means that you do not miss out on anything valuable that your users create for your brand.
Could showcasing social media feeds on your website get any easy? We bet not.
Best Tools To Help You Display Social Media Feeds On Website
1. Taggbox Widget
Taggbox Widget is a promising social media aggregation tool that helps in collecting, moderating, customizing, and publishing content generated on social media platforms.
You can collect content from more than 15 social networks, choosing from a diverse range of connection types.
You get feeds updated in real-time with this widget. This means that as and when users upload content, it gets featured on your website immediately.
Additionally, you can also get actionable insights about the performance of your widget, which can help in enhancing its performance.
2. Tagembed
Tagembed is one of the best social media aggregators to collect, curate, and moderate appealing and engaging social media widgets for display on websites.
The all-in-one solution helps in increasing engagement, traffic, social reach, and revenue. Their social media widget is responsive and allows brands to embed content on more than 19 social platforms.
Let’s Call It a Wrap!
Social media feeds as a marketing strategy for reaching more audiences is gaining traction. By embedding the content created on social media, brands and businesses can easily win their visitors’ trust, engage them, and boost conversions.
Moreover, the best part about embedding a social media feed is that you do not have to get into the technical nitty-gritties. All that you need is a social media aggregator. Not to mention, a powerful one and you will be all set.