Influencer Marketing: Definition, Benefits, and How It Works

Influencer Marketing Definition, Benefits, and How It Works

Do you want your business sales turnover to increase and be known by the wider community? For this, you can try influencer marketing. Yes, product promotion with the help of the services of influencers is now indeed popular among millennial businessmen.

What exactly is marketing with these influencer services? What are the benefits that can be obtained if you involve influencers in marketing activities? As did Maria Liberati. Maria has become an influencer and uses social media as digital marketing.

Surely you want to try it too, right? You can see all your curiosity about this type of marketing in the following discussion.

Definition of Influencer Marketing

Influencer marketing consists of two words, namely influencer and marketing. The word marketing is usually defined as marketing, while the word influencer is a term given to people or figures who have many followers and can influence their level of thought and belief. Therefore, influencer marketing can be interpreted as a person appointed by a particular company or brand to promote its products to the followers of the influencer.

So-called Influencers

Celebrities, national figures, and other people with large followers on social media can be invited to become influencers. For example, artists Raffi Ahmad, Baim Wong, Najwa Shihab, celeb grams, Tik Tok celebrities, and others are often specially contracted by prestigious corporate brands to introduce proud products to their followers spread across various regions in the country.

Benefits of Product Promotion with Influencers

Collaborating with influencers in marketing products can bring several benefits, including:

1. Product sales turnover is increasing.

2. Your product can be easily recognized by many people, especially the followers of the influencer.

3. The level of trust in the product being promoted is increasing and relatively fast.

4. Can promote certain products on target, such as culinary products, beauty, fashion, and others.

How Influencers Work

In this marketing, influencers will carry out several activities to promote products to their followers. Some of them are:

1. Make an Unboxing Video

In this video, the influencer will try to open your product that was originally packaged neatly. Unboxing videos can be shown live on the influencer’s own social media or in the form of video recordings.

2. Reviewing a Product

Another influencer’s job is to review a product, both in writing and by showing videos to followers on social media. The product review contains product quality and an invitation to subscribe to the product being promoted.

3. Include Certain Products in a Video Content

Currently, certain artists and figures often create video content on YouTube, Instagram, and other social media. When content is broadcast, influencers can promote certain products to their audience so that they want to use the product.

4. Doing a Giveaway

Giveaways or giving gifts are also often done by influencers so that the number of followers increases. The implementation can be done during the initial period of product promotion so that your product can be recognized quickly and liked by many people.

5. Work with Influencers to Develop Products

This type of marketing can also be done by collaborating with influencers and you as the owner who wants to develop products together.

Capital Preparation

The cost of doing influencer marketing is rather large. Because, just imagine you need to pay celebrities or other popular figures. However, you don’t have to worry. You will definitely get a quick return on investment and more and more consumers will buy the products you offer. Good luck!

Similarly, a review about influencer marketing that hopefully can add information. For other information, you can find it at

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