Terms to be included in an influencer agreement

influencer agreement

Having an agreement in place is key when it comes to influencer marketing. It is important to have a written agreement in place. This document will outline the expectations and responsibilities of both parties involved. By having an agreement in place, you can avoid any misunderstandings or disputes down the road. While the specific terms of an agreement will vary depending on your campaign and the influencers involved, some general provisions must be there in any influencer agreement. Here are five key provisions to include in your influencer agreement.

1. Duration of The Agreement

An influencer contract is a binding agreement between an influencer and a brand that outlines the influencer’s obligations and the brand’s expectations. The contract should spell out the duration of the agreement and the influencer’s responsibilities. For example, the influencer may be required to post specific content on social media or participate in certain events or campaigns, so the engagement should be clear about for how long.

2. Payment

The influencer contract should state the influencer’s fee or how their fee will be calculated. It should also state when you should pay the influencer – typically, either half upfront and half upon completion, or all at once after the project is completed. The contract should also specify what forms of payment the influencer accepts.

In some cases, influencers may request to be paid for products or services instead of cash. Finally, the contract should state who is responsible for any expenses related to the project, such as travel costs. By including these details in the contract, both parties will have a clear understanding of the terms of the agreement.

3. Ownership of Content

When working with influencers, it’s important to understand who owns the content that is created. The contract should outline who will own the rights to any content created as part of the agreement. This will help to avoid any confusion or conflict down the road.

The contract should also specify how you should use the content and whether the influencer has the right to approve any use of their work. By clearly defining these terms upfront, you can ensure that both parties are on the same page and that everyone understands the agreement.

4. Scope of Work

Any influencer agreement worth its salt will include a few key provisions regarding the scope of work. First, the agreement should clarify how many posts or stories you require the influencer to produce. Second, the agreement should specify what types of content the influencer will be creating.

For example, the agreement might require the influencer to produce one Instagram post and one Instagram story per week. Third, the agreement should identify any specific platforms that the influencer will be using and any hashtags or other branding requirements. By clearly defining the scope of work upfront, both parties can avoid misunderstandings and ensure that everyone is on the same page.

5. Confidentiality

Confidentiality is an important consideration in any influencer agreement. This provision protects the brand’s confidential information, such as trade secrets, from being disclosed to competitors or the general public. The agreement should specify the types of information that are considered confidential and require the influencer to take reasonable measures to keep this information secure.

Additionally, the agreement should include a period during which the confidentiality provisions will remain. By including these provisions in an influencer agreement, brands can help protect their confidential information from being disclosed without permission.

6. Termination

Influencer agreements usually include a termination clause that outlines the circumstances under which either party may end the agreement. The most common reason for terminating an influencer agreement is if they are in breach of contract. This means that one party has failed to uphold their end of the bargain by failing to meet deadlines, posting content that doesn’t adhere to the agreed-upon guidelines, or engaging in behavior that reflects poorly on the other party.

In some cases, you may terminate an influencer agreement due to changes in circumstance, such as if the influencer decides to retire from social media or if the company goes out of business. Finally, it’s important to note that many influencer agreements include a non-compete clause, which means that the influencer agrees not to work with competing brands for a certain period after the agreement is terminated.


An influencer contract outlines the terms of their working relationship. The contract should include ownership of content, confidentiality, the scope of work, and termination. By including these provisions in the contract, brands can help protect their interests and ensure that both parties are on the same page.

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